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10 Reasons to have a Web Site
Identity & Point of Contact Information
Let people know who you are, where you are, and what you do. With a web
site you can provide names, numbers, addresses, and directions to allow people
to get in touch with you. If you are not there, potential customers may
not know that you even exist.
You can make information available 24 hours a day, 7 days a week. No
matter what time of day or night, anyone can find basic information
about you, your business, or your organization. Business often comes
from people who know you. The Web gives you a chance to pass your card
out to thousands.
Information is a powerful marketing tool. Educate the public with
detailed information about why and how they can benefit from using your
products and services (whether you want to sell online or not).
Today's Yellow Pages
The WWW is the new yellow pages. There are enough
businesses, organizations, and people now on the web that many people
use it as one of their first sources for information. How can you get
listed in search directories to be accessible by the public when you
don't even have a web page?
Think of the internet as a huge Yellow Pages with no limitation on the
size of your advertisement. You can supply an unlimited amount of
information at your site, such as: store hours, payment methods,
location, etc.
Broader Customer Base - One site reaches many
audiences.
The world is now a global economy and the same site will reach visitors
from all over. Your Internet presence exposes you to a greater number of
potential customers whether you want it to be locally, regional,
nationwide, or worldwide.
Valuable Input & Customer Feedback
Unlike most forms of advertising or promotional material, the web is not
a one way street. Your web site can allow quick feedback from customers.
Comments and suggestions are valuable forms of input to improve both
your business and customer relations and you can provide forms and an
email address to get this input.
The Web gives you a chance to test your marketing. An instant e-mail
response can be built into Web pages and can get the answers fresh from
your customers without the delay of traditional mail.
Professional Image
The web can help conveys a professional image of your company. Adding
your domain name (www.yourname.com) to your business cards, stationery,
and advertising material attracts attention and tells people that you
really mean business.
Your web site should be an integral part of your total marketing plan.
Flexible Tool
Once your business is online, you can use your web site creatively as a
flexible marketing tool. The only limit is your imagination. You can add
and expand your site as needed with new information, changes in phone
numbers, expanded hours, or whatever you need to add, all relatively
cheaply and instantaneous. Clients and potential clients will be able to
view the new information immediately.
If your materials need to be released to the public in a time sensitive
manner, your site can provide that facility.
Low-cost Investment
Your web site is truly low-cost advertising. It is a marketing tool you
can use again and again for years. Compare the contents and the cost of
your web site with advertisements in newspapers and magazines on a
monthly, quarterly, and yearly basis. You'll find that for a relatively
small investment, you can reach millions of other people through the
Internet. For this small investment, it helps level the playing field
with the larger companies.
Surfer Demographics
The vast majority of web surfers are upper middle class, college
educated, and technologically proficient males that have an above
average household income of from $59-65,000. So, if they're going to
spend money, it might as well be on your products or services. Of the
tens of millions of people with web access, more than a third surf the
Web instead of watching TV at least once a day.
Employee Access
The web can be a great way to provide information to your employees,
with a password protected "Employee Only" section on the
Internet. Web pages are an inexpensive way to publish policies,
guidelines, and company newsletters.
Last But Not Least: Why Not?
Today you see dot com addresses shown nearly everywhere on all kinds of
media. Many businesses now have some type of web presence, and those
that do not may suffer the stigma of being out of the loop. There are a
lot of surfers out there, and some of them are probably looking for you.
Show that you're a part of this community, as there is a good chance
your competition is probably already on the Web.
